Jan 132014
 

Videos these days can be a “dime a dozen.”  Everyone and their mother is claiming to be a Video Production Company, because it’s now easier than ever to produce video.  Even more people are putting videos together for their own corporate teams using inexpensive cameras and editing systems.

As an Executive Producer, Videographer, and owner of several small businesses I see all positions.  I think the Key ISN’T putting together a monster budget and trying to find a qualified professional to do the work for you (even though that would be job security for me)…  It IS following some essential thought processes to identify what it is specifically you need the video for.  Then, hiring a professional to support your efforts.

When I was thinking about how to write this blog post, I started looking around on YouTube for tips.  I found a USEFUL 3:02 video from MyWebPresenters.  

For the purpose of making it easy, I’m going to transpose some useful key points.

1.  Every Company needs a different strategy for corporate video production, don’t just hire someone to do a video for you.  It’s a thought process (as with any marketing tool).

2.  Define your business goals.  What are the most important to you (out of these 5):

  • Trust
  • Awareness
  • Appeal
  • Credibility
  • Sales

3.  Think about your customers and their problems.  What kind of advice/help do they need?

4.  What effect that you want to have on your viewer (and how do you want them to perceive you)?

5.  Identify the best type of video for your goal.

  • Direct Sales
  • Trust
  • Awareness
  • Appeal
  • Credibility

Once these key points are established THEN it’s time to figure out how to get it done.  You may have an on-staff video team, or you may have someone in your office who has a creative eye.  BUT ALWAYS REMEMBER, A SEASONED professional will give you a MUCH BETTER product.  And, it is a better investment of your time (and your office personnel time) to focus on your business while they focus on getting the project complete.

I ALWAYS recommend to my clients to include a Producer in the Budget.  A Producer specializes in taking the thought process above, putting it on paper, then communicating the vision to the Video Team.

I am happy to work with my clients one-on-one at no charge to discuss what the best video might be for their situation.  Contact me at Yellow Gal High Definition Video Services (YGHD)http://yghdtv.com/contact-us

 

New Year’s 2012

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Jan 022012
 
Downtown Denver Fireworks

Yellow Gal High Definition (YGHD) was hired by WeTubers.com to produce a LIVE countdown show for the only large LED on the 16th Street Mall.  The 2 story LED screen sported images, live audience cameras, crowd interviews, and much more.  A DJ mixed the music and the audio from videos which were played back during the countdown.

With more than 150,000 people downtown, the crowd flocked to the blocks where they could view the countdown on the screen.

YGHD temporarily installed our Broadcast PIX switching system, and Directed the Live show.

Below is a video shot on our Iphone as the fireworks were being launched.

Downtown Denver Fireworks

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Dec 292011
 
Downtown Denver Fireworks

Yellow Gal High Definition (YGHD) will be ringing in the New Year downtown!  The Denver HD Video Production Company will be producing and controlling the video playback on the 16th Street Jumbotron (located at 16th and Champa).  Join us for LIVE fireworks, and a custom produced show!  We are proud to be the first to produce an ALL LIVE jumbotron show for Denver’s nationally recognized fireworks show.  Thanks to our client, WeTubers.com – http://wetubers.com/

For more information about the show – http://www.downtowndenver.com