Jan 132014
 

Videos these days can be a “dime a dozen.”  Everyone and their mother is claiming to be a Video Production Company, because it’s now easier than ever to produce video.  Even more people are putting videos together for their own corporate teams using inexpensive cameras and editing systems.

As an Executive Producer, Videographer, and owner of several small businesses I see all positions.  I think the Key ISN’T putting together a monster budget and trying to find a qualified professional to do the work for you (even though that would be job security for me)…  It IS following some essential thought processes to identify what it is specifically you need the video for.  Then, hiring a professional to support your efforts.

When I was thinking about how to write this blog post, I started looking around on YouTube for tips.  I found a USEFUL 3:02 video from MyWebPresenters.  

For the purpose of making it easy, I’m going to transpose some useful key points.

1.  Every Company needs a different strategy for corporate video production, don’t just hire someone to do a video for you.  It’s a thought process (as with any marketing tool).

2.  Define your business goals.  What are the most important to you (out of these 5):

  • Trust
  • Awareness
  • Appeal
  • Credibility
  • Sales

3.  Think about your customers and their problems.  What kind of advice/help do they need?

4.  What effect that you want to have on your viewer (and how do you want them to perceive you)?

5.  Identify the best type of video for your goal.

  • Direct Sales
  • Trust
  • Awareness
  • Appeal
  • Credibility

Once these key points are established THEN it’s time to figure out how to get it done.  You may have an on-staff video team, or you may have someone in your office who has a creative eye.  BUT ALWAYS REMEMBER, A SEASONED professional will give you a MUCH BETTER product.  And, it is a better investment of your time (and your office personnel time) to focus on your business while they focus on getting the project complete.

I ALWAYS recommend to my clients to include a Producer in the Budget.  A Producer specializes in taking the thought process above, putting it on paper, then communicating the vision to the Video Team.

I am happy to work with my clients one-on-one at no charge to discuss what the best video might be for their situation.  Contact me at Yellow Gal High Definition Video Services (YGHD)http://yghdtv.com/contact-us

 

Heavenfest

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Jul 212011
 

Yellow Gal High Definition will produce a live video feed with Mobile Studio 1 (MS1) for Heavenfest in a few weeks.  The 30,000+ person Christian Rock festival in Loveland, Colorado has recently contracted with YGHD.  YGHD will provide our exclusive HD Production Truck MS1 and 3 HD cameras, and a crew of 6 people for the festival.  Get more information about Heavenfest at http://www.heavenfest.com/ Get more information about MS1 at http://yghdtv.com/mobile-studio

Colorado State of Mind

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Jul 212011
 

MS1 and YGHD will work with Rocky Mountain PBS to produce Colorado State of Mind on location in Keystone, Colorado.  The 3 camera HD on location shoot will give Rocky Mountain PBS a finished TV project, which can be turned around and aired on their station within a few days.  Get more information about Colorado State of Mind at http://www.rmpbs.org/stateofmind/ Get more information about Mobile Studio 1 (MS1 is a Denver based HD Production Truck) at http://yghdtv.com/mobile-studio