Jan 132014

Videos these days can be a “dime a dozen.”  Everyone and their mother is claiming to be a Video Production Company, because it’s now easier than ever to produce video.  Even more people are putting videos together for their own corporate teams using inexpensive cameras and editing systems.

As an Executive Producer, Videographer, and owner of several small businesses I see all positions.  I think the Key ISN’T putting together a monster budget and trying to find a qualified professional to do the work for you (even though that would be job security for me)…  It IS following some essential thought processes to identify what it is specifically you need the video for.  Then, hiring a professional to support your efforts.

When I was thinking about how to write this blog post, I started looking around on YouTube for tips.  I found a USEFUL 3:02 video from MyWebPresenters.  

For the purpose of making it easy, I’m going to transpose some useful key points.

1.  Every Company needs a different strategy for corporate video production, don’t just hire someone to do a video for you.  It’s a thought process (as with any marketing tool).

2.  Define your business goals.  What are the most important to you (out of these 5):

  • Trust
  • Awareness
  • Appeal
  • Credibility
  • Sales

3.  Think about your customers and their problems.  What kind of advice/help do they need?

4.  What effect that you want to have on your viewer (and how do you want them to perceive you)?

5.  Identify the best type of video for your goal.

  • Direct Sales
  • Trust
  • Awareness
  • Appeal
  • Credibility

Once these key points are established THEN it’s time to figure out how to get it done.  You may have an on-staff video team, or you may have someone in your office who has a creative eye.  BUT ALWAYS REMEMBER, A SEASONED professional will give you a MUCH BETTER product.  And, it is a better investment of your time (and your office personnel time) to focus on your business while they focus on getting the project complete.

I ALWAYS recommend to my clients to include a Producer in the Budget.  A Producer specializes in taking the thought process above, putting it on paper, then communicating the vision to the Video Team.

I am happy to work with my clients one-on-one at no charge to discuss what the best video might be for their situation.  Contact me at Yellow Gal High Definition Video Services (YGHD)http://yghdtv.com/contact-us


Jan 302010


Yellow Gal High Definition (YGHD) purchased two identical MacBook Pro High Defintion editing systems yesterday.  “These computers will give us the added tools we need in MS1 and for our general editing clients,” said Blaine Howerton, one of YGHDtv’s partners. MS1 is YGHD’s new Mobile Production Studio – to be used by Rocky Mountain Regional producers to create multi-camera LIVE-to-file HD Video Productions.

YGHD currently works with several local companies to produce TV spots, TV programming, and business presentations for marketing purposes.

“We are so happy to see progress within our new company,” said Howerton.  The MacBook Pros will be used with an IO card and tied into MS1’s HD-SDI recording system.  This gives YGHD’s clients the option of recording material directly to file.  Then a file transfer system on the Mobile Studio system will deliver the material to the paying client without tape.  “It’s the time we live in.  Complete tapeless transfer saves you time and money,” said partner Nick Arnold.

Additionally, the new system gives Producers the option of 2 on-site video editing systems.  These systems could be used for immediate playback, or highlight feature editing.

MS1 is planned for completion and demonstration in March 2010.  To see more information go to http://yghdtv.com/mobile-studio.  To book MS1 for your project go tohttp://www.yghdtv.com/contact-us/ or call 720-255-1640.