Jan 132014

Videos these days can be a “dime a dozen.”  Everyone and their mother is claiming to be a Video Production Company, because it’s now easier than ever to produce video.  Even more people are putting videos together for their own corporate teams using inexpensive cameras and editing systems.

As an Executive Producer, Videographer, and owner of several small businesses I see all positions.  I think the Key ISN’T putting together a monster budget and trying to find a qualified professional to do the work for you (even though that would be job security for me)…  It IS following some essential thought processes to identify what it is specifically you need the video for.  Then, hiring a professional to support your efforts.

When I was thinking about how to write this blog post, I started looking around on YouTube for tips.  I found a USEFUL 3:02 video from MyWebPresenters.  

For the purpose of making it easy, I’m going to transpose some useful key points.

1.  Every Company needs a different strategy for corporate video production, don’t just hire someone to do a video for you.  It’s a thought process (as with any marketing tool).

2.  Define your business goals.  What are the most important to you (out of these 5):

  • Trust
  • Awareness
  • Appeal
  • Credibility
  • Sales

3.  Think about your customers and their problems.  What kind of advice/help do they need?

4.  What effect that you want to have on your viewer (and how do you want them to perceive you)?

5.  Identify the best type of video for your goal.

  • Direct Sales
  • Trust
  • Awareness
  • Appeal
  • Credibility

Once these key points are established THEN it’s time to figure out how to get it done.  You may have an on-staff video team, or you may have someone in your office who has a creative eye.  BUT ALWAYS REMEMBER, A SEASONED professional will give you a MUCH BETTER product.  And, it is a better investment of your time (and your office personnel time) to focus on your business while they focus on getting the project complete.

I ALWAYS recommend to my clients to include a Producer in the Budget.  A Producer specializes in taking the thought process above, putting it on paper, then communicating the vision to the Video Team.

I am happy to work with my clients one-on-one at no charge to discuss what the best video might be for their situation.  Contact me at Yellow Gal High Definition Video Services (YGHD)http://yghdtv.com/contact-us


Dec 292009

YGHDtv is making Video Production in Denver easier (and within your budget).  Our HDSDI mobile video production truck has editing capabilities, multi-camera switching, full HD routing, and an on-board point to point ethernet system.

Combine 5 or more HD cameras, a digital switching system and file transfer with our editing solution and SAVE CASH!  Imagine, being able to view all of your cameras simultaneously.  At the end of your shoot take the “line cut” and freshen it up with video material from any of your cameras (if you desire).

PLUS, do it all in a temperature controlled mobile control room with a 60″+ virtual screen.  MS1 has been designed with all of this in mind.  Rentals start at $1500 per day (with an Engineer).

See more about the MS1 Video Production trailer here – http://yghdtv.com/mobile-studio

Contact YGHD today for a custom quote based on your project – http://yghdtv.com/contact-us

Dec 082009


Yellow Gal High Definition is owned and operated by an EXPERIENCED team of award winning media professionals.  We have teamed up to create a company bringing quality and professionalism to your business.

Services include:
Jumbotron Video support (concerts and music festivals)
10,000 square foot video uplink studio
Web Videos
Corporate presentations
30 minute TV shows for broadcast
TV advertising campaigns

Contact us today to find out how we can be of service to you!